Building a children's indoor playground is a multifaceted project, and the amount of investment required will vary
depending on a number of factors. The following is a summary article designed to provide a broad framework and estimates.
Investment Analysis of Children's Indoor Playground Construction Project
I. Introduction
With the growth of family demand for children's entertainment and education, children's indoor playground has
become one of the more and more popular investment projects. This type of facility not only provides a safe and
fun space for children to play in, It can also be part of family leisure activities. However, opening a successful indoor
playground requires careful planning and a reasonable financial budget.
II. Project cost composition
1. Site rental/purchase costs
Rent: The cost of renting a venue in a city center or business district is relatively high, generally ranging from
50 to 300 yuan per sqm per month.
Purchase: If you choose to purchase a property, you need to consider the real estate market. The price fluctuates
greatly. Take the secondtier cities as an example, it is about 5,000 to 20,000 yuan/sqm.
2. Equipment purchase and installation costs
The price of amusement equipment ranges from thousands to hundreds of thousands of yuan, depending on
the type of equipment (such as slides, climbing frames, ball pools, etc.) and scale. A set of mediumsized equipment
costs about 500000 to 2 million yuan.
Installation costs usually account for 5% to 10% of the total value of the equipment.
3. Decoration and design costs
The general renovation cost is about 1,000 to 3,000 yuan/sqm.
If a professional design team is hired to carry out the thematic design, the additional cost is about 10% to 20% of the total renovation cost.
4. Staffing and training
Depending on the size of the playground, the number of employees may range from 5 to 20, including managers, waiters, cleaners, etc.
Initial training costs approximately $5,000 per person.
5. Marketing and opening promotion
Preopening publicity costs generally need to set aside 5% to 10% of the total budget.
Longterm marketing strategy expenses may also need to be considered.
6. Other incidental expenses
Including utilities, insurance, maintenance, etc., accounting for about 5% of the total investment.
III. Estimation of Total Investment
Suppose a mediumsized indoor playground with an area of 300 sqm is opened in the business district of a secondtier city:
Venue rent: About 150,000 yuan/year
Equipment purchase and installation: 1 million to 2 million
Decoration and design: 300,000 to 900,000 yuan
Staffing and training: $100,000
Marketing and opening promotion: 50,000 to 100,000 yuan
Other incidental expenses: 50,000 to 100,000 yuan
To sum up, the initial estimated total investment range is between 1.7 million and 4.2 million.
IV. Conclusion
Building a children's indoor playground requires a comprehensive consideration of many aspects of the cost.
Investors should develop a detailed business plan based on their own economic strength, target market and
expected rate of return, and ensure that there is sufficient liquidity to deal with possible unexpected situations.
